Here's a list of SEO tools, most of them are free with a paid option.
You don't have to use all of them (obviously), just use what works for your work/project. Reading the reviews can also help you find the best one for you.
Some of them have free trials, so you can try them out if you're interested.
Enjoy!
Comments and likes are appreciated.
You don't have to use all of them (obviously), just use what works for your work/project. Reading the reviews can also help you find the best one for you.
Some of them have free trials, so you can try them out if you're interested.
Enjoy!
Comments and likes are appreciated.
1. Bing Webmaster Tools
Tools Suite, Diagnostic
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
2. Bitly
Social, Analytics
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
3. Boomerang
Email, Productivity
Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
4. Buffer
Social
Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.
5. BuiltWith
Competitive Intelligence
Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
6. Buzzstream Tools Suite
Link Building, Tools Suite, Email
Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.
7. Caption Tube
Video
Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.
8. CircleCount
Social, Analytics
Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.
9. Content Strategy Generator Tool
Content
This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.
10. Convert Word Documents to Clean HTML
Content, Productivity
Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.
11. Copyscape
Content
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
12. Domain Hunter Plus
Link Building
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
13. Easel.ly
Infographics
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
14. Email Format
Email, Productivity
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
15. Expired Domains
Domain
ExpiredDomains.net is a website that lists expired domains. You can buy these domains to save time and money, or to build up backlinks for your website.
16. FindPeopleonPlus
Social
The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
17. Frobee Robots.txt Checker
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.
18. GetListed
Local, Moz
This awesome local SEO tool scores your local SEO visibility and gives you actionable next steps to raise your score.
19. Google Keyword Planner
Keyword Research
The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.
20. Google Analytics
Analytics
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
21. Google Analytics API
API, Analytics
The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
22. Google Map Maker
Local
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
23. Google PageSpeed Insights
Speed
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
24. Google Public Data
Content
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
25. Google SERP Snippet Optimization Tool
Technical SEO, CRO
That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.
26. Google Structured Data Testing Tool
Structured Data, Technical SEO
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
27. Google Trends
Keyword Research
See what’s trending in Google search results and view keyword search popularity over time. A must for trends.
28. Google Webmaster
Tools Suite, Diagnostic
The interface recently received an overhaul, and Google Webmaster remains a must-have resource of diagnostic and health tools for site owners.
29. IFTTT
Productivity
IFTTT stands for IF This, Then That. The tool allows you to create automatic triggers between various apps, like Gmail and Twitter.
30. Infogr.am
Infographics
A great free Infographics resource that allows you to easily create graphics and data visualizations.
31. Internet Marketing Ninjas SEO Tools
Tools Suite
The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.
32. Linkstant
Link Building
This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.
32. Linksy.me Email Guesser
Email, Link Building
Need to send an email, but you don’t have the recipient’s address? Type in what you know and this nifty tool will help you figure it out.
33. MailTester.com
Email
Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.
34. MozCast
SERP Tracking, Moz
Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.
35. MyBlogGuest
Link Building, Content
Guest blogging is still alive and thriving. MyBlogGuest helps you find the good opportunities out there.
36. Panguin Tool
Analytics
This awesome tool connects with your Google Analytics account to help you see if and when you’ve been hit by Google Algorithm updates.
37. Pingdom
Speed
Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
38. Piwik
Analytics
Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.
39. Rank Checker for Firefox
Rank Tracking
This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.
40. Rapportive
Email, Link Building, Productivity
Rapportive works with your Gmail inbox to give you near-instant rich contact information for almost everyone you want to reach. A must-have for marketers.
41. Remove Duplicate Items
Productivity
Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.
42. Robots.txt Checker
Robots.txt, Technical SEO
Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.
43. Schema Creator
Structured Data, Technical SEO
Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.
44. Scraper for Chrome
Productivity
If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.
45. Seer Toolbox
Tools Suite, Analytics, Link Research
SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.
46. SEO Toolbar
Tools Suite, Toolbar, Technical SEO
On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.
47. SEO Tools for Excel
Tools Suite, Analytics, Social
You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.
48. SEOgadget Links API
API, Link Research
The SEOgadget Links API lets you easily gather not only backlink data but contact information as well. A huge time saver.
49. SEOgadget Tools
Tools Suite
This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.
50. SEOQuake
Toolbar, Tools Suite, Technical SEO
More raw data than any other SEO toolbar out there.
51. SharedCount
Social, Analytics
Want to know how any piece of content was shared socially across the major services? This is the tool to use.
52. SharedCount API
API, Social
Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.
53. Similar Page Checker
Content, Technical SEO
Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.
54. Sitemap Generators
Sitemaps
Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.
55. Social Authority API
API, Social
How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.
56. Social Crawlytics
Social, Analytics
Social Crawlytics allows you to conduct competitive research by showing you your competitors’ most-shared content. Lots of other features as well.
57. Anchor Text Over Optimization Tool
Link Research, Technical SEO
Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.
58. Text Cleaner
Content
Some of the best tools solve the simplest problems. Text cleaner cleans up all kinds of text formatting when copying and pasting between aplications.
59. Ubersuggest
Keyword Research
Every SEO loves Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing the power of Google Suggest, it returns hundreds of potential results.
60. URI Valet
Technical SEO
A great tool for digging into server headers, canonical information, analyzing redirect problems and more.
61. Virante SEO Tools
Tools Suite
Virant offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virant team, opened up for public use.
62. Wayback Machine
Competitive Intelligence
Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
63. WebPagetest
Speed
Quick and easy website speed tool. Offers suggestions for improving performance.
64. Wordle
Content
Create beautiful word clouds. Great for visualizations, graphics, and research.
65. Wordstream Free Keyword Tools
Keyword Research, Tools Suite
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
66. Xenu’s Link Sleuth
Diagnostic, Technical SEO
Winner of the ugliest-SEO-tool-on-the-planet award, Xenu is also one of the most useful. Crawl entire sites, find broken links, create sitemaps, and more.
67. XML-Sitemaps.com
Sitemaps
XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.
66. Yahoo Pipes
Content, Productivity
A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.
67. Yoast WordPress SEO Plugin
Technical SEO
If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. This one sets the standard.
68. YouTube Analytics
Video, Analytics
Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.
69. Ahrefs
Link Research, Link Building
One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.
70. Banana Tag
Email
Banana Tag allows you to track your emails after you send them. For example, check your email open rates from Gmail.
71. CloudFlare
Speed
How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.
72. Followerwonk
Social, Analytics, Moz
Perhaps the coolest thing about Followerwonk is the ability to track your followers. Smart SEOs also use it for outreach and research.
73. Keyword Eye
Keyword Research
Keyword eye adds a twist to keyword research by adding rich visualizations — essential when you want to move beyond keywords to valuable concepts.
74. KnowEm
Social
KnowEm allows you to check 100’s of social profiles at once to check availability. Looking for the perfect brand name? Check KnowEm first.
75. Majestic SEO
Link Research, Competitive Intelligence, Link Building
You’ve probably seen Majestic SEO link charts all over the Internet. Great crawling technology combined with several free options make for great link research.
76. Majestic SEO API
API, Link Research
Majestic makes much of its backlink data available for free via its API.
77. MozBar
Tools Suite, Toolbar, Moz
The standard SEO toolbar for legions of marketers, the MozBar allows you to perform over 50 key tasks right from your browser. Highly recommended.
78. Mozscape API
API, Link Research, Moz
Companies everywhere incorporate the Mozscape API into their own products, but it’s also available to individuals, and much of the data is free.
79. nTopic
Content
nTopic is one of the few proven methods for giving your content a relevancy score and offering keyword suggestions to improve it.
80. Open Site Explorer
Link Research, Moz, Competitive Intelligence, Link Building
When Google and Yahoo started removing backlink data from the public, Moz built Open Site Explorer to fill a huge need. See backlinks, anchor text, popularity metrics and more.
81. Piktochart
Infographics
A cute and easy infographic generator. No experience required.
82. RowFeeder
Social, Analytics
RowFeeder allows you to track social usernames, hashtags and keywords and load that information into Excel for easy social media monitoring.
83. Screaming Frog
Diagnostic, Technical SEO
A powerful website crawling tool with a ton of features and customizations. A must-have for most serious SEOs.
84. Searchmetrics Visibility Charts
SERP Tracking, Competitive Intelligence
Track the search visibility of any website, in addition to tracking winners and losers in Google’s search results.
85. SEMrush
Tools Suite, Keyword Research, Competitive Intelligence
The paid and organic keyword data offered by SEMrush is often scary good and comprehensive. Also great for researching competitors’ ads.
86. SERPmetrics
SERP Tracking, Competitive Intelligence
SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period. A paid API is also available.
87. SimilarWeb
Competitive Intelligence
Impressive competitive intelligence across a number of online industries. Competitor website stats are hard to come by, but Similar Web does a good job.
88. StatCounter
Analytics
Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons.
89. Trello
Productivity
Project management and tracking made simple. Used and endorsed by Moz.
90. Whitespark Local Citation Finder
Local
Finding local citations is key to local SEO. Whitespark offers a number of free and paid solutions to find the local citations to rise above the competition.
91. Whois Lookup
Competitive Intelligence
Find registration, contact, and administrative information for any domain.
92. Wistia
Video
The king of online video, Wistia offers SEO-friendly solutions for video hosting. Both free and low-cost options available.
93. Moz Analytics
Tools Suite, Diagnostic, Moz, Rank Tracking, Social
The flagship of the Moz software suite, Moz Analytics offers a dashboard of all your important marketing data in one place with actionable analytics for better marketing.
94. Optimizely
A/B Testing, CRO
Easy A/B testing and analytics to help you move toward success in your CRO efforts.
95. Raven
Tools Suite, Diagnostic, Content, Social
Raven offers a classic suite of SEO, content, and research tools popular with many marketers.
96. Visual Website Optimizer
A/B Testing, CRO
Visual Website Optimizer allows you to run A/B tests with a simple online editor that lets you test content without knowing code.
97. Wordtracker
Keyword Research
A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option.
Bing-webmasterhulpprogramma's
Meld u aan of registreer u voor Bing Webmaster Tool en verbeter de prestaties van uw site op zoekgebied. Krijg toegang tot gratis rapporten, tools en hulpmiddelen.
www.bing.com
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
2. Bitly
URL Shortener - Short URLs & Custom Free Link Shortener | Bitly
Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
bitly.com
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
3. Boomerang
Boomerang for Gmail: Scheduled sending and email reminders
Boomerang adds integrated meeting scheduling and email productivity tools to your Gmail and Google Workspace accounts, helping you focus on what matters.
www.boomeranggmail.com
Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
4. Buffer
Buffer: All-you-need social media toolkit for small businesses
Use Buffer to manage your social media so that you have more time for your business. Join 160,000+ small businesses today.
bufferapp.com
Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.
5. BuiltWith
BuiltWith Technology Lookup
Web technology information profiler tool. Find out what a website is built with.
builtwith.com
Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
6. Buzzstream Tools Suite
Link Building, Tools Suite, Email
Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.
7. Caption Tube
Video
Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.
8. CircleCount
Social, Analytics
Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.
9. Content Strategy Generator Tool
Content
This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.
10. Convert Word Documents to Clean HTML
Content, Productivity
Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.
11. Copyscape
Content
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
12. Domain Hunter Plus
Worio.com
Former domain of the website of a tool that helped to get results from your friends, Twitter, Facebook, and the most talked-about blogs, articles, and commentary alongside your boring old search results.
domainhunterplus.com
This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.
13. Easel.ly
easel.ly | create and share visual ideas using infographics
Easel.ly is a simple web tool that empowers anyone to create and share powerful visuals (infographics, posters)... no design experience needed! We provide the canvas, you provide the creativity.
www.easel.ly
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
14. Email Format
Email Format - Your source for Corporate Email Address Format Listings
Quickly find the verified email address formats used at 25M+ companies. Search and full results are always free.
email-format.com
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
15. Expired Domains
Expired Domains | Daily Updated Domain Lists for 527 TLDs
Information about Expired Domain Names. Check the Availability of thousands of Expired Domains every day before they Drop and after. Just pick what you like!
www.expireddomains.net
ExpiredDomains.net is a website that lists expired domains. You can buy these domains to save time and money, or to build up backlinks for your website.
16. FindPeopleonPlus
Google Plus, Google Plus Directory, G+ Directory | Find People on Plus
Find People on Plus - an ode to a time long ago when we all didnt just tweet and FB and Google hadn't killed its social network yet...
www.findpeopleonplus.com
The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.
17. Frobee Robots.txt Checker
Robots.txt, Technical SEO
Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.
18. GetListed
Moz Local Overview
getlisted.org
This awesome local SEO tool scores your local SEO visibility and gives you actionable next steps to raise your score.
19. Google Keyword Planner
Google Ads - Meer klanten werven door eenvoudig online te adverteren
Vergroot uw online aanwezigheid lokaal of wereldwijd. Bereik doelgroepen in uw branche. Bel kosteloos een Google Ads specialist of start een online chat om te beginnen.
adwords.google.com
The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.
20. Google Analytics
Analytics Tools & Solutions for Your Business - Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
www.google.com
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
21. Google Analytics API
Analytics APIs - Analytics Help
For information on the Analytics APIs, refer to https://developers.google.com/analytics/.
support.google.com
The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.
22. Google Map Maker
Google Map Maker has closed - Map Maker Help
Google Map Maker officially closed on March 31, 2017, and many of its features are being integrated into Google Maps. Since 2008, the Google Map Maker community has edited and moderated millions of f
www.google.com
Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.
23. Google PageSpeed Insights
PageSpeed Insights
developers.google.com
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
24. Google Public Data
Google Public Data Explorer
The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate. As the charts and maps animate over time, the changes in the world become easier to understand. You don't have to be a data expert to navigate between different views, make your own comparisons, and...
www.google.com
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
25. Google SERP Snippet Optimization Tool
Google SERP Snippet Optimization Tool - HigherVisibility
This tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.
www.seomofo.com
That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.
26. Google Structured Data Testing Tool
Schema Markup Testing Tool | Google Search Central | Google for Developers
Use the Rich Result Test to see what Google results can be generated for your pages and the schema markup validator for generic schema validation.
www.google.com
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
27. Google Trends
Google Trends
www.google.com
See what’s trending in Google search results and view keyword search popularity over time. A must for trends.
28. Google Webmaster
Google Search Central (formerly Webmasters) | Web SEO Resources | Google for Developers
Google Search Central provides SEO resources to help you get your website on Google Search. Learn how to make your website more discoverable today.
www.google.com
The interface recently received an overhaul, and Google Webmaster remains a must-have resource of diagnostic and health tools for site owners.
29. IFTTT
IFTTT - Automate business & home
Get started with IFTTT, the easiest way to automate your favorite apps and devices for free. Make your home more relaxing. Make your work more productive. We...
ifttt.com
IFTTT stands for IF This, Then That. The tool allows you to create automatic triggers between various apps, like Gmail and Twitter.
30. Infogr.am
Create Infographics, Reports and Maps - Infogram
Infogram is an easy to use infographic and chart maker. Create and share beautiful infographics, online reports, and interactive maps. Make your own here.
infogr.am
A great free Infographics resource that allows you to easily create graphics and data visualizations.
31. Internet Marketing Ninjas SEO Tools
Tools - Full Service Internet Marketing Company & Internet Marketing Tools
87 SEO Tools and counting! SEO & Webmaster Tools packed with Ninja efficiency. Internet Marketing Services Internet Marketing Ninjas is a full-service SEO company that offers everything you need to succeed online, all in one place. We provide a comprehensive collection of tools to help elevate...
www.internetmarketingninjas.com
The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.
32. Linkstant
Link Building
This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.
32. Linksy.me Email Guesser
Email, Link Building
Need to send an email, but you don’t have the recipient’s address? Type in what you know and this nifty tool will help you figure it out.
33. MailTester.com
Email Checker | Hunter Email | Bounce Checker | Email Deliverability - MailTester
If you want excellent email deliverability, our services are highly dependable. Reach out to us for bounce checker and hunter email.
mailtester.com
Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.
34. MozCast
MozCast - The Google Algorithm Weather Report
MozCast is a weather report showing turbulence in the Google algorithm over the previous day. The hotter and stormier the weather, the more Google's rankings changed.
mozcast.com
Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.
35. MyBlogGuest
Link Building, Content
Guest blogging is still alive and thriving. MyBlogGuest helps you find the good opportunities out there.
36. Panguin Tool
Panguin Tool - Google Algorithm Updates | Barracuda Digital
See your website's Google organic visit data overlaid with Google's major algorithm updates and changes to easily identify the impact on your website. Technology by Barracuda Digital.
www.barracuda-digital.co.uk
This awesome tool connects with your Google Analytics account to help you see if and when you’ve been hit by Google Algorithm updates.
37. Pingdom
Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
38. Piwik
Matomo - The Google Analytics alternative that protects your data
Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.
piwik.org
Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.
39. Rank Checker for Firefox
Free Rank Checker: Google + Microsoft Bing Online Rank Tracker
Track where your site ranks in Google, Yahoo, and Microsoft Bing Search using the free Firefox rank checker.
tools.seobook.com
This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.
40. Rapportive
Find & Generate Leads with Modern Selling | LinkedIn Sales Solutions
Become a sales leader by leveraging the power of modern selling to generate leads with LinkedIn Sales Solutions. Find leads and crush your revenue goals today!
rapportive.com
Rapportive works with your Gmail inbox to give you near-instant rich contact information for almost everyone you want to reach. A must-have for marketers.
41. Remove Duplicate Items
Productivity
Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.
42. Robots.txt Checker
Robots.txt, Technical SEO
Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.
43. Schema Creator
Structured Data, Technical SEO
Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.
44. Scraper for Chrome
Productivity
If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.
45. Seer Toolbox
SEO Services | Seer Interactive
Driving growth for businesses through organic search since 2002
www.seerinteractive.com
SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.
46. SEO Toolbar
SEO Toolbar for Firefox: Free Firefox SEO Extension / Browser Plug In
Install the SEO Toolbar on your Firefox browser. Gain a competitive advantage. Become an SEO guru.
tools.seobook.com
On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.
47. SEO Tools for Excel
SeoTools for Excel - SEO tools plugin & API connectors for Excel
Excel plugin for working with online marketing. Create SEO reports and dashboards. More than 100 functions for growth hacking your company to the top.
nielsbosma.se
You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.
48. SEOgadget Links API
Organic digital resources for ambitious marketers - Builtvisible
In-depth analysis and essential materials for ambitious marketers who love investing in their own development. Click here for free access!
seogadget.com
The SEOgadget Links API lets you easily gather not only backlink data but contact information as well. A huge time saver.
49. SEOgadget Tools
Organic digital resources for ambitious marketers - Builtvisible
In-depth analysis and essential materials for ambitious marketers who love investing in their own development. Click here for free access!
seogadget.com
This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.
50. SEOQuake
Toolbar, Tools Suite, Technical SEO
More raw data than any other SEO toolbar out there.
51. SharedCount
SharedCount: Social URL Analytics
Track Social URL shares, likes, and more. Facebook, Pinterest and more
www.sharedcount.com
Want to know how any piece of content was shared socially across the major services? This is the tool to use.
52. SharedCount API
SharedCount: Social URL Analytics
Track Social URL shares, likes, and more. Facebook, Pinterest and more
www.sharedcount.com
Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.
53. Similar Page Checker
Content, Technical SEO
Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.
54. Sitemap Generators
Sitemaps
Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.
55. Social Authority API
API, Social
How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.
56. Social Crawlytics
Social Crawlytics: Review the Best Online Courses - Social Crawlytics
This has been autogenerated as a placeholder for homepage.
socialcrawlytics.com
Social Crawlytics allows you to conduct competitive research by showing you your competitors’ most-shared content. Lots of other features as well.
57. Anchor Text Over Optimization Tool
Anchor Text Ratios - Remove'em
Our anchor text over optimization ratios tool will determine the risk your site has for a Penguin penalty. Check it out today to see your website's report!
www.removeem.com
Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.
58. Text Cleaner
TextCleanr - Text Cleaner Tool
Clean up spaces, line breaks, HTML, Word formatting and other perform basic text operations. TextCleanr supports common text manipulations, find and replace, and even shortens URLs.
www.textcleanr.com
Some of the best tools solve the simplest problems. Text cleaner cleans up all kinds of text formatting when copying and pasting between aplications.
59. Ubersuggest
Keyword Research
Every SEO loves Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing the power of Google Suggest, it returns hundreds of potential results.
60. URI Valet
URI Valet
urivalet.com
A great tool for digging into server headers, canonical information, analyzing redirect problems and more.
61. Virante SEO Tools
Tools Suite
Virant offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virant team, opened up for public use.
62. Wayback Machine
Competitive Intelligence
Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
63. WebPagetest
Quick and easy website speed tool. Offers suggestions for improving performance.
64. Wordle
HOME - wordle Is a website that combines vocabulary for all types of clouds in both Thai and Thai languages
Wordle is a wizard. “word cloud” from text as typed by the user The prominence of the cloud depends on the words that appear frequently in the original text. which can customize the characters according to the desired style, such as fonts, layout styles and font color Images created through...
www.wordle.net
Create beautiful word clouds. Great for visualizations, graphics, and research.
65. Wordstream Free Keyword Tools
Free Keyword Tools
WordStream's free keyword tools for SEO and PPC are an integrated, actionable suite designed to help search marketers with keyword suggestion, keyword grouping, keyword analysis, long-tail keyword research and negative keyword discovery. Try one for free today.
www.wordstream.com
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
66. Xenu’s Link Sleuth
Diagnostic, Technical SEO
Winner of the ugliest-SEO-tool-on-the-planet award, Xenu is also one of the most useful. Crawl entire sites, find broken links, create sitemaps, and more.
67. XML-Sitemaps.com
Create your Google Sitemap Online - XML Sitemaps Generator
Free Online Google Sitemap Generator. XML-sitemaps.com provides free online sitemap generator service, creating an XML sitemap that can be submitted to Google, Bing and other search engines to help them crawl your website better. It will also generate an HTML site map to allow your website...
www.xml-sitemaps.com
XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.
66. Yahoo Pipes
Content, Productivity
A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.
67. Yoast WordPress SEO Plugin
Yoast SEO: The #1 WordPress SEO plugin by Yoast
Yoast SEO is the #1 WordPress SEO plugin. It handles the technical optimization of your site & assists with optimizing your content.
yoast.com
If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. This one sets the standard.
68. YouTube Analytics
Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.
69. Ahrefs
Ahrefs - SEO Tools & Resources To Grow Your Search Traffic
You don't have to be an SEO pro to rank higher and get more traffic. Join Ahrefs – we're a powerful but easy to learn SEO toolset with a passionate community.
ahrefs.com
One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.
70. Banana Tag
Bananatag is now Staffbase Email | Staffbase
Explore Staffbase Email, the new face of Bananatag, offering a comprehensive employee newsletter tool for enhanced internal communication. Transform your company's engagement today!
bananatag.com
Banana Tag allows you to track your emails after you send them. For example, check your email open rates from Gmail.
71. CloudFlare
Cloudflare - The Web Performance & Security Company
Here at Cloudflare, we make the Internet work the way it should. Offering CDN, DNS, DDoS protection and security, find out how we can help your site.
www.cloudflare.com
How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.
72. Followerwonk
Followerwonk: Tools for Twitter Analytics, Bio Search and More
followerwonk.com
Perhaps the coolest thing about Followerwonk is the ability to track your followers. Smart SEOs also use it for outreach and research.
73. Keyword Eye
KeywordEye - #1 Keyword Research Tool
Keyword Eye is a suite of affordable, fast, no-nonsense visual keyword and competitor research tools. We use Google Autocomplete, BuzzSumo, SEMRush, to help you perform keyword research.
www.keywordeye.com
Keyword eye adds a twist to keyword research by adding rich visualizations — essential when you want to move beyond keywords to valuable concepts.
74. KnowEm
Social
KnowEm allows you to check 100’s of social profiles at once to check availability. Looking for the perfect brand name? Check KnowEm first.
75. Majestic SEO
SEO Backlink Checker & Link Building Toolset | Majestic.com
Develop backlink strategies with our Link Intelligence data, build the strongest SEO backlink campaigns to drive organic traffic and boost your rankings today.
www.majesticseo.com
You’ve probably seen Majestic SEO link charts all over the Internet. Great crawling technology combined with several free options make for great link research.
76. Majestic SEO API
API, Link Research
Majestic makes much of its backlink data available for free via its API.
77. MozBar
MozBar [Extension]
Quickly view SEO metrics (Domain Authority, Page Authority, Number of Linking Root Domains) for websites directly in search results or via page overlays. Create custom geo-search results by region or city without needing to VPN. Easily export your data into a CSV.
moz.com
The standard SEO toolbar for legions of marketers, the MozBar allows you to perform over 50 key tasks right from your browser. Highly recommended.
78. Mozscape API
Links API | SEO API Tool
Looking to build an SEO or inbound marketing tool? To add link metrics to your site? Or access internal intelligence to make smarter decisions? Learn about the Moz Links API.
moz.com
Companies everywhere incorporate the Mozscape API into their own products, but it’s also available to individuals, and much of the data is free.
79. nTopic
nTopic: The SEO Topical Content Relevancy Score and Tool to Increase Thematic Relevance for On-Site SEO
nTopic keeps you writing relevant content without any guesswork. Increase your organic search engine traffic using LDA topic modeling.
www.ntopic.org
nTopic is one of the few proven methods for giving your content a relevancy score and offering keyword suggestions to improve it.
80. Open Site Explorer
Link Explorer - Backlink Checker with 40T Links!
MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Do better SEO.
www.opensiteexplorer.org
When Google and Yahoo started removing backlink data from the public, Moz built Open Site Explorer to fill a huge need. See backlinks, anchor text, popularity metrics and more.
81. Piktochart
Visual & Video Maker Trusted By 11 Million Users - Piktochart
With Piktochart, you can create professional-looking infographics, flyers, posters, charts, videos, and more. No design experience needed. Start for free.
piktochart.com
A cute and easy infographic generator. No experience required.
82. RowFeeder
Social, Analytics
RowFeeder allows you to track social usernames, hashtags and keywords and load that information into Excel for easy social media monitoring.
83. Screaming Frog
Screaming Frog | SEO, Search Engine Marketing Agency
We run remarkably successful search engine optimisation (SEO) and paid search (PPC) campaigns using a unique blend of data, technology & creativity.
www.screamingfrog.co.uk
A powerful website crawling tool with a ton of features and customizations. A must-have for most serious SEOs.
84. Searchmetrics Visibility Charts
Searchmetrics - SEO, Keywords, Backlinks and Rankings
SEO tools: The Searchmetrics Research Cloud offer visibility, keywords, backlinks, etc. With the SEO tools of Searchmetrics you will get more data immediately.
suite.searchmetrics.com
Track the search visibility of any website, in addition to tracking winners and losers in Google’s search results.
85. SEMrush
Tools Suite, Keyword Research, Competitive Intelligence
The paid and organic keyword data offered by SEMrush is often scary good and comprehensive. Also great for researching competitors’ ads.
86. SERPmetrics
Search Engine Fluctuation Charts | SERPmetrics
SERPmetrics flux reports show search engine volatility over the last day & month. High flux means a high level of change in the SERPs.
serpmetrics.com
SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period. A paid API is also available.
87. SimilarWeb
Competitive Intelligence
Impressive competitive intelligence across a number of online industries. Competitor website stats are hard to come by, but Similar Web does a good job.
88. StatCounter
Statcounter - Web Analytics Made Easy
A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
statcounter.com
Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons.
89. Trello
Manage Your Team’s Projects From Anywhere | Trello
Make the impossible, possible with Trello. The ultimate teamwork project management tool. Start up a board in seconds, automate tedious tasks, and collaborate anywhere, even on mobile.
trello.com
Project management and tracking made simple. Used and endorsed by Moz.
90. Whitespark Local Citation Finder
Get the Best Citations in Local Search and Outrank Competitors - Local Citation Finder
Quickly find where your top ranking competitors are listed so you can get listed too. Find industry and local opportunities. Track your own citations over time.
www.whitespark.ca
Finding local citations is key to local SEO. Whitespark offers a number of free and paid solutions to find the local citations to rise above the competition.
91. Whois Lookup
Whois Lookup, Domain Availability & IP Search - DomainTools
Research domain ownership with Whois Lookup: Get ownership info, IP address history, rank, traffic, SEO & more. Find available domains & domains for sale.
whois.domaintools.com
Find registration, contact, and administrative information for any domain.
92. Wistia
Wistia - Video Hosting and Marketing Tools for Business
Wistia is the video marketing platform for business. Start creating, editing, hosting, marketing, and measuring the impact of your videos.
wistia.com
The king of online video, Wistia offers SEO-friendly solutions for video hosting. Both free and low-cost options available.
93. Moz Analytics
SEO Products & Solutions for Better Search Performance
Compare Moz SEO products to find the solution that fits your website or business. Explore Moz Pro, Moz Local, and STAT and get started today!
moz.com
The flagship of the Moz software suite, Moz Analytics offers a dashboard of all your important marketing data in one place with actionable analytics for better marketing.
94. Optimizely
The home of exceptional digital experiences
Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention.
www.optimizely.com
Easy A/B testing and analytics to help you move toward success in your CRO efforts.
95. Raven
Automated Marketing Report Software and Technical SEO Audits
Save time, money and frustration with online marketing reports that don't get easier than this. Send client reports for SEO, Social and PPC with Raven.
raventools.com
Raven offers a classic suite of SEO, content, and research tools popular with many marketers.
96. Visual Website Optimizer
VWO | #1 A/B Testing Tool in the World
VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
visualwebsiteoptimizer.com
Visual Website Optimizer allows you to run A/B tests with a simple online editor that lets you test content without knowing code.
97. Wordtracker
Free Keyword Research Tool from Wordtracker
The best FREE alternative to the Keyword Planner. Use Wordtracker to reveal 1000s of profitable longtail keywords with up to 10,000 results per search
www.wordtracker.com
A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option.